Legacy Garage Doors
February 5, 2025
Cariboo Heating & Cooling is an experienced group of HVAC technicians servicing Northern BC. This was a new business started by one of our existing clients, so we needed to develop branding and a website to help set them up for success.
The Journey
The Background
Cariboo came to us looking for help fleshing out a brand presence. The owner, Jake, had a good idea of what he wanted to see; a logo that had an animal, where the wordmark and symbol could work separately and combined. He let us know he wanted to get a van wrap, so that helped us work on colours and imagery that would stand out.
The Challenge
We had a request to get everything up and running as fast as possible. This meant working through the logo, fleshing out the brand board (which shows how to apply the logo and branding in good detail) and also getting the website done as soon as we can. Quick edits and approvals from Jake helped speed this process along quite a bit.
Our Solution
Once we had the logo decided on, we worked on the brand board and website concurrently to speed up the process. We used some existing imagery from Jake's other business, and got the website up and running so the Cariboo team could get to work and start running some ads.
A Closer Look
Part of our full branding package is showing potential use cases for your new logo!
Other uses showing the different logo design options.
We ensure the website works across differently sized devices for optimized viewing.
