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In today's world, promotion possibilities are endless. There are hundreds of different methods that businesses use to attract consumers. It's not just a matter of handing out a brochure or putting an ad in the newspaper anymore. To survive, businesses need customers; to achieve this, you must advertise your business. Small businesses sometimes struggle to be seen under the business giants, and advertising costs money. Here are some strategies to promote your business and grasp your customer's attention:
Create A Google Business Profile
If you haven't already, register your business on Google. Google allows your business to appear in Google Maps and Search Results. This listing is free, and if someone searches your business, Google will provide directions and essential information (phone number, website, hours of operation, etc.) You can create a free Google Business Profile to start promoting your small business. The three significant benefits of using Google include:
- Google will list your business on local maps and searches.
- People can find your business easier when searching for the services or products you provide, which increases your Search Engine Optimization (SEO)
- Customers can leave reviews which helps you appear higher in the search results.
When registering for Google Business, ensure your name, address, and phone number match your company's online listings. If not consistent, then you can damage your search ranking.
Create a Website
You may be old-fashioned, but a website is key to driving traffic to your small business. If a customer is searching for you, it is their primary source of information and can also tell your business story. Prospective customers are sure to look you up before driving to you, so an optimal site is critical. You can use many free programs to simply make yourself a Home Page that includes all of your information. Teaching yourself how to optimize your website can benefit your ranking and attract more customers. There are simple components of SEO that can be easy to learn, such as:
- Keywords - keywords on your website, throughout your titles, and blogs can attract higher search results. (ex. Suppose you are selling apples on your site, adding keywords such as "local organic apples" into your content. But remember not to overstuff your website with these keywords, as it can be detrimental.
- Quality content - helping people find what they are looking for or answers to questions- is the search engine's primary mission. Compelling and up-to-date content will increase your ranking (photos, articles, videos ect.)
- User Friendly - Ensure your website is easy to navigate and make it clear what you are offering. Using large titles with keywords will help increase your rank in the search engine.
Create a Website
You may be old-fashioned, but a website is key to driving traffic to your small business. If a customer is searching for you, it is their primary source of information and can also tell your business story. Prospective customers are sure to look you up before driving to you, so an optimal site is critical. You can use many free programs to simply make yourself a Home Page that includes all of your information. Teaching yourself how to optimize your website can benefit your ranking and attract more customers. There are simple components of SEO that can be easy to learn, such as:
- Keywords - keywords on your website, throughout your titles, and blogs can attract higher search results. (ex. Suppose you are selling apples on your site, adding keywords such as "local organic apples" into your content. But remember not to overstuff your website with these keywords, as it can be detrimental.
- Quality content - helping people find what they are looking for or answers to questions- is the search engine's primary mission. Compelling and up-to-date content will increase your ranking (photos, articles, videos ect.)
- User Friendly - Ensure your website is easy to navigate and make it clear what you are offering. Using large titles with keywords will help increase your rank in the search engine.
It is helpful to learn as much as possible about SEO; this will direct more customers to your page. Your website can also be beneficial if you run ads. Customers can be brought to a landing page if they click on the ads. Whether they land on your home page or right in front of the product is up to you.
You will have to move to a paid website if you are serious about advertising your small business and reaching a more significant consumer base. Your website reflects your business, so here are some features you can add:
- Contact Page - Customers fill out a form that goes directly to you.
- Landing Page - your homepage should have a company logo and a call to action. Colors and fonts should reflect your company.
- Information - Where is your business located? What is the operating house? What is the phone number? All good things to have listed on your site
- Domain name - Purchase your domain name to give your site a more professional look.
- About Us - Not necessary, but a feature you can add to your site so customers can discover more about your company and its history.
Websites are a way to communicate your brand image with your current or potential customers. It is an opportunity to provide information on your company and your offer. SEO can ensure that your website ranks higher in search engines, and paid advertising can also assist your ranking. Ensuring your website is clean and concise is critical in reaching a larger audience.
Start Using Social Media
Social Media is another form of free advertising. It is perfect for a small business to showcase its product or services creatively. Following local people grabs the attention of potential customers and helps advertise the business. These business pages will also give consumers the correct information to find your company. Many free platforms can be used, such as:
These channels can help you engage with a large audience, and this step should not be missed. Connecting with people interested in your brand and those who have not discovered it yet is a great way to utilize social media. It's a free form of advertising and a way to build an online community that shares the same interests and values as your company. You can click on the platform of your choice above and get started today!
Start Using Social Media
Social Media is another form of free advertising. It is perfect for a small business to showcase its product or services creatively. Following local people grabs the attention of potential customers and helps advertise the business. These business pages will also give consumers the correct information to find your company. Many free platforms can be used, such as:
These channels can help you engage with a large audience, and this step should not be missed. Connecting with people interested in your brand and those who have not discovered it yet is a great way to utilize social media. It's a free form of advertising and a way to build an online community that shares the same interests and values as your company. You can click on the platform of your choice above and get started today!
Consistency is essential when it comes to advertising your small business online. Keeping your information updated and posting will drive more traffic towards your company. Building a website and creating social media platforms is just the start of what you can do. However, sometimes when running a business, keeping up with your online presence can be difficult. Understanding how to generate more customers and gain traffic can be hard to learn. Buzz marketing can help you start, making it easier for you to build your brand image. Click here to learn more about our services and how we can assist you in this digital era.
