The Sanctuary
July 30, 2024
Nishka Riley Mortgage Team
July 30, 2024
Armourclad Concrete Inc. is a concrete repair team based out of Kelowna. They were looking to rebrand as their business shifted, and worked with us to create a logo and brand board, and then a website.
The Journey
The Background
The owners of Armourclad decided to shift their business services, and wanted to rename and rebrand in order to align more closely with their new business model. Because of this, they needed a logo and opted to purchase a brand board as well so that they could build out their own social media with some guidance.
The Challenge
Starting with the logo, our designer wanted to create branding that was eye-catching but appropriate for a home repair company. He focused on simple lines, an unfussy font and creative design. When it came to the website, we wanted to use photography creatively to show what the Armourclad team can do!
Our Solution
We pulled some client photography into a feature gallery of descriptive before and afters to show off the team's capabilities. We added in video showing their innovative slab lifting process to help show homeowners how they can save money with this effective technique! These elements also contribute to the strong visual branding of the site.
A Closer Look
Distinctive branding - clean and corporate, with some personality.
Clear sections create good user experience.
Alternate uses of the branding/logo package.
Special Features
Logo and Brand Board
Our brand boards are a helpful tool for business owners to understand how best to apply their logo to other digital and printed collateral, like a vehicle wrap. Alongside alternative colour options, we include symbol, word and combination variations so that our clients can use their logo in various ways. We also include mockups with inspiration to give them ideas and bring their branding to life.
Before and After Gallery
We used a number of creative photo treatments throughout the site, including colour masking, a slider showing a before and after, and overlapping images in the before and after gallery to show off Armourclad's impressive work. We love it when clients come with their own repertoire of photos as it helps potential customers engage more willingly with their products and services.
Detailed Quote Form
In order to streamline the quote process for both the client and the Armourclad team, we built them a detailed quote form that potential clients can fill out easily. It includes information that Armourclad needs for the quote, like whether the project is residential or commercial, but also includes an option for the client to upload their pictures. This makes the quote process both easy AND fast!
