Dentistry 32 Case Study
September 3, 2025
Axiom Dental is a modern, newly built dental clinic in North Vancouver. We worked with their team while the office was still being built to get a website and marketing automation up and running to have a new client funnel ready to go.
The Journey
The Background
A client we had worked with before was opening a new dental clinic and knew what he needed in place to hit the ground running. We started developing a website prior to opening to acquire new patient registrations, and create a strong brand presence.
The Challenge
While we prepared as much as we could, fluctuating building timelines meant pushing the launch of the website back, as well as the Facebook ads and marketing automation we planned to launch as soon as doors were open. Our team kept in touch regularly to adjust priorities and adapt as needed.
Our Solution
Launching the site with optimized copy set it up to start ranking quickly, and running ads alongside ensures more eyes on their new clinic. In an important new patient acquisition phase for the clinic, the marketing automation strategy helps to keep them top of mind and create more brand awareness.
A Closer Look
Modern mega-menus make user experience straightforward and interesting.
Regular calls to action, and touchpoints to reach out encourage engagement.
Intelligent marketing flows and regular email drips keep Axiom top of mind.
Statistics Report
100+ Appointment Submissions
With the clinic being open less than a year, they've already received over 100 appointment submissions as well as 40 phone calls. As the clinic generates more awareness in the community, we can only expect these numbers to go up!
425% Increase in User Sessions
Our ongoing efforts into blogging and increasing the site's SEO footprint have also paid off, with a massive 3 month increase in traffic We saw 370% more users on the site, with a 425% increase in sessions, showing huge improvement.
Marketing Funnel Increasing Booking Rates
We've set up a dedicated landing page with a foot in the door offer to help incentivize new patients to book. Once they input their email, they get three reminder emails to complete the booking process and learn more about Axiom, helping them to feel prepared and ready for their modern dental experience!
