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Knox Mountain Dentistry is a forward-thinking dental clinic in Kelowna, BC. Their goal was to create an online presence that not only stands out in the competitive dental market but also reflects their commitment to patient well-being and a calming, nature-inspired brand aesthetic.
The Journey
The Background
Knox Mountain Dentistry was looking to redefine their dental marketing through a unique online presence, and establish supporting marketing collateral for their brand-new dental clinic. Their goal was to create an experience where patients not only received excellent dental care but also felt empowered to live healthier lives.
The Challenge
Kelowna's dental clinic market was not only highly competitive but also saturated with traditional dental marketing approaches. They needed an entire online presence built from the ground up, and built in a way that painted them in a unique light; showing the city that they were doing dentistry a little differently.
Our Solution
We embraced a nature focused, calming brand aesthetic, including a curated color palette, natural imagery, and a custom website design. Our customized marketing package included a website, professional corporate video, comprehensive SEO, and targeted Facebook, Instagram, and Google advertising campaigns.
A Closer Look
Custom photo framing in line with the logo
A shot from the in-office photoshoot we completed
Mobile views of the website
Statistics Report
1000+ Monthly Users
The results of the innovative marketing approach were transformative. Knox Mountain Dentistry successfully navigated the competitive landscape, resulting in 1000+ monthly website users. This significantly demonstrates the effectiveness of their digital marketing efforts in attracting and engaging potential patients.
500+ Searches Per Month
Moreover, their brand searches saw a remarkable surge, with over 500 searches per month specifically for Knox Mountain Dentistry's name. This indicated a growing brand recognition and reputation in the local community, with more people actively seeking out their clinic by name only three years into the business's start.
30+ Monthly Phone Calls
One of the most notable outcomes was the substantial increase in phone calls with clients looking to book in, with an impressive average of 30+ monthly phone calls through Google Ads. This shows the effectiveness of their strategies in driving direct engagement and inquiries from individuals interested in their services.
Video Marketing
Our talented videography team shot and edited this promotional video, after brainstorming concepts with Dr. Sanders. It highlights the beautiful office space, which we also photographed for his website. This video highlights the integrated booking platform we set up, so that patients can conveniently and easily book appointments themselves. We loved working with Knox Mountain Dentistry on this integrated and comprehensive marketing plan.