West Harbour Community
July 18, 2024
Regher Family Dental
July 24, 2024
Summerhill Winery, nestled in the heart of the Okanagan Valley, is renowned for its award-winning organic wines and breathtaking views. They wanted to enhance their digital presence and attract more visitors to their stunning winery and bistro. We accomplished this through strategic online campaigns to highlight their unique offerings and increase visitor engagement.
The Journey
The Background
Summerhill Pyramid Winery, renowned for its award-winning organic wines, came to us with the goal of more than doubling their eCommerce sales figures from the previous year. Recognizing the growing importance of online sales in an ever-shifting and uncertain climate, they needed a partner to help formulate and execute a robust online sales plan. Beyond just increasing sales, Summerhill sought a team that could accurately represent their distinctive brand and messaging online.
The Challenge
We were tasked with creating a comprehensive online sales strategy that not only introduced new consumers to the Summerhill brand but also showcased what makes the winery unique. Additionally, the plan needed to win over potential customers, re-engage those who had shown interest, and ultimately convert these interactions into sales. All of this had to be done while accurately tracking and reporting data back to Summerhill to ensure transparency and to measure success.
Our Solution
We developed a customized sales funnel that included Facebook and Instagram advertising to achieve these goals. Focusing on introducing new consumers to the brand, highlighting Summerhill's unique qualities, winning potential customers over, re-engaging interested consumers, and converting them into sales. Simultaneously, we tracked and reported all data back to Summerhill, helping to prove the concept, and scale up efforts to meet their sales targets.
A Closer Look
Imagery capturing the spirit of the Okanagan & the freshness of Summerhill Wines.
Targeted ads using audience research.
Sales driven by strong visuals & excellent copywriting.
Statistics Report
26,000+ Monthly Clicks
Targeted Facebook and Instagram advertising campaigns generated over 26,000 monthly clicks, showcasing the effectiveness of our digital marketing strategy. This significant traffic increase reflects interest and engagement in Summerhill Pyramid Winery's unique offerings.
200+ Monthly Sales
Through our meticulously crafted eCommerce strategy, we achieved over 200 monthly sales, demonstrating the success of our approach in converting interest into tangible revenue. This milestone highlights our ability to drive substantial online sales growth for Summerhill Pyramid Winery.
6x Return On Ad Spend
Our comprehensive sales funnel delivered a remarkable 6X return on ad spend, underscoring the efficiency and profitability of our marketing efforts. This impressive ROI showcases the value of our targeted campaigns in achieving Summerhill Pyramid Winery's ambitious eCommerce goals.
