Realty Renovations
July 18, 2024
Summerhill Winery
July 18, 2024
West Harbour Kelowna is a new home development offering resort-style living on the beautiful shores of Okanagan Lake, complete with luxury amenities such as a pool, sports courts, and private beaches. Through strategic marketing efforts, West Harbour successfully addressed buyer concerns and showcased the unique value of their vibrant community.
The Journey
The Background
West Harbour Kelowna came to us in 2019 with hopes of increasing their market reach. Despite their attractive offerings, potential buyers were concerned about investing in property on First Nations land, fearing it wouldn't appreciate as quickly as other properties. With a large inventory to move, West Harbour needed a robust marketing strategy to attract potential buyers, particularly from out-of-town markets.
The Challenge
In 2019, the real estate market was different, and targeting out-of-town buyers posed a significant challenge. West Harbour's unique location required a marketing approach that addressed potential buyers' concerns while highlighting the community's resort-style living. It was crucial to expand West Harbour's brand presence and find potential buyers willing to invest in this exceptional community.
Our Solution
Buzz Marketing developed a custom strategy that included Facebook & Instagram Advertising, Google Search & Display Advertising, and a Development Video. Each element was tailored to reach West Harbour’s goals, utilizing multimedia campaigns and strategic keywords to target their audience effectively. This comprehensive approach ensured West Harbour reached its market and achieved its business objectives.
A Closer Look
YouTube video with strong branding and storytelling, helping to showcase the beautiful scenery.
Strategic calls to action, buttons and forms.
Targeted ads strategy using existing branding.
Statistics Report
2000+ Social Media Registrants
Our targeted Facebook and Instagram advertising campaigns generated over 2,000 registrants, showcasing the effectiveness of our social media strategy. By engaging potential buyers through compelling content and strategic ad placements, we successfully expanded West Harbour Kelowna's reach.
1000+ Registrants from Google
Through our Google Search & Display Advertising, we secured over 1,000 registrants, demonstrating the power of precise targeting and keyword optimization. This approach ensured that West Harbour Kelowna attracted a highly interested audience actively searching for resort-style living opportunities.
175,000+ views on YouTube
Our professionally produced development video garnered over 175,000 views on YouTube, highlighting the widespread interest and engagement in West Harbour Kelowna. This impressive view count reflects the compelling nature of the content and its effectiveness in showcasing the community's unique appeal.
