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Learning the basics of website design is essential to increase your performance and presentation. It can be challenging to make your website look professional and concisely represent your brand image and get all of the information onto the page without it looking too crammed. Below are some tips that will allow you to improve your web design.
Pick the Right Template and Colors
Picking a template can make the process easier. Pick one that aligns with your brand image and content. A clean black-and-white template with much space will be your best option if you are going for a professional look. If you are trying to achieve a more fun look, pick a template with different fonts and colors.
However, it can be easy to go overboard. Too much going on can overpower the content and distract your reader from what you are trying to get across. Too many pops of color can make your site look disorganized and unprofessional. Pick a more neutral template and if you want to spice it up, add company colors into the texts but always be cautious of overpowering the content. Call-to-action buttons, menu buttons, and imagery can pop out toward a visitor. Ensure you are using a template that diverts the attention to what you want the visitor to look at, not the lime green background you may have selected.
Functionality
Navigation is the backbone of every web design. You want visitors to be able to navigate your site and find what they are looking for. If the plan is too challenging for them to figure out, your bounce rate will increase. The less the user has to think about it, the better. Creating a navigation tree is an easy way to start. Decide which content is important and deserves a page and what can survive as a subpage. Know what the visitor will be looking for. Giving the users many options in an organized way is a great way to ensure they don't get overwhelmed.
Making your site compatible with mobile phones is crucial. Most people browse using their cellphones now, and if your site does not function with their screen size, they won't visit for long. Offer a similar experience no matter where the site is being viewed. Google algorithms factor in your site's mobile responsiveness; your ranking will be lower if the site is not compatible. Ensure your design looks clean and professional no matter what device it is being viewed on.
Having a clean and professional site is the key to web design. Showing users your brand image and that you take yourself seriously will increase your overall reputation. Professional content matching the context is essential to a successful strategy. Having the site function on any screen size is crucial to keeping your customers navigating and increasing your google ranking. Visit our website today and learn more about our web design services and how we can help you.
