Not every marketing agency is the right fit for your business

Good marketing starts with the
right partner

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Choosing a marketing agency is easy. Choosing the right one matters.

Making the choice that will work best for your business usually comes down to the questions you ask.

Between freelancers, marketing agencies, and in-house hiring, there are a lot of choices to build out your marketing support. Some are better than others, but the challenge is figuring out how to weed through them and land on the right fit for your business.

This guide gives you 11 of them, what to look for in the answers you get, and the red flags to watch out for.

01

Do you outsource any of your work?

This question can reveal how truthful the agency you are dealing with is. Most agencies use outsourcers for specialized tasks and other services for which they may not have an in-house employee...
02

How will I know if my marketing is working well?

Not all start-ups are unreliable, but you should look for a company with a proven track record and the ability to overcome challenges and consistently deliver results...
03

What kind of results can I realistically expect?

Chances are, you’re not a marketing expert, and that’s why you’re looking for help externally. Understanding what your marketing is doing on a regular basis, what metrics are valuable and which aren’t...
4-11

+8 more inside the guide

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What this guide actually helps you do:

  • Quickly tell who knows what they’re doing and who doesn’t
  • Avoid getting stuck in a contract that isn’t working
  • Ask better questions around pricing, timelines, and results
  • Move forward with a lot more clarity
  • Make a decision you won’t second-guess
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If you're going to invest in marketing, it's worth asking the right questions first.

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