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What Is Digital Marketing?
Digital marketing is the act of selling and promoting products and services by utilizing online marketing tactics such as search marketing, social media marketing, and email marketing. Companies use digital marketing to get their messages in front of their best customers and prospects.
Today's customers are using social media and keeping in touch with blogs and news websites. It is easier to find what you need using the internet. Digital marketing puts your business in the same channels as potential customers. You can market your brand so customers can learn about you and your products and services.
Digital marketing may seem overwhelming, but there are different tactics to learn. These tactics work together, creating a foundation for your business: nurturing relationships, attracting prospects, and making offers to your audience.
How Digital Marketing Works
Companies look to develop mutually beneficial relationships with leads, customers, and prospects. Digital marketing differentiates from traditional marketing because it is designed to reach today's consumers.
Consumers search the internet when thinking of a purchase, and solutions and answers are provided at their fingertips. Buying decisions are based on reviews, friends and family consulting, pricing and features.
Common Digital Marketing Strategies
The list of strategies used for digital marketing is constantly evolving. Here are some of the most effective and common strategies current businesses use:
Pay-Per-Click
Pay-Per-Click (PPC) covers any form of online marketing where the advertising business pays each time a user clicks on an ad. Google Ads is a form of PPC advertising.
Paid Search Advertising
Paid search advertising is the best method for targeting potential customers searching actively for a service or product like yours. Search engines like Google, Bing, and Yahoo give the option of running ads so that your business website will appear higher in the search results.
Email Marketing
Though email marketing is an older form of digital marketing, it still is effective and widely used. Email marketing can be used to promote special deals, an event, or content. Audiences that don't use social media can be reached through email marketing.
Paid Search Advertising
Paid search advertising is the best method for targeting potential customers searching actively for a service or product like yours. Search engines like Google, Bing, and Yahoo give the option of running ads so that your business website will appear higher in the search results.
Social Media Advertising
Social media is free, organic advertising using platforms like Facebook or Instagram to market your business. Unfortunately, it takes more time than paid advertising to market your business on social media organically. However, social media can be effective when working with a tight budget.
Conversion Rate Optimization
Conversion rate optimization (CRO) updates the online user experience to increase the number of users who convert. An example is getting a user to click a link and sign up for a newsletter. CRO can be used to gain leads, calls, chats, and sales from the website's existing traffic.
Content Marketing
Content marketing covers digital marketing using content assets such as blog posts, eBooks, videos, infographics, etc. Businesses use this content to build brand awareness or gain leads, clicks, or sales.
The art of advertising has developed over the years allowing even smaller businesses to promote their products at a low cost. Using different channels and platforms, targeting a niche or a broad audience is easy. The results from digital marketing are easily trackable, making it easier to adjust your strategy. Buzz Marketing offers social media marketing and management services; visit our website to learn more.
